Snapchat is hoping lens creators can make augmented reality useful

Stefan Mileschin · 8th December 2021, 07:22

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a small army of artists, developers and other AR enthusiasts to help build out its massive library of in-app AR effects.

Now Snap is tapping lens creators — it has more than 250,000 — to help it make AR more useful. The company is releasing new tools that allow artists and developers to essentially make mini apps inside of their lenses. And it’s working on getting its latest AR innovation into more of their hands: its next-generation Spectacles, which have AR displays.

https://www.engadget.com/snapchat-is...6.html?src=rss

8th December 2021, 07:22	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,650	Snapchat is hoping lens creators can make augmented reality useful While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a small army of artists, developers and other AR enthusiasts to help build out its massive library of in-app AR effects. Now Snap is tapping lens creators — it has more than 250,000 — to help it make AR more useful. The company is releasing new tools that allow artists and developers to essentially make mini apps inside of their lenses. And it’s working on getting its latest AR innovation into more of their hands: its next-generation Spectacles, which have AR displays. https://www.engadget.com/snapchat-is...6.html?src=rss

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
NFL celebrates 100th season with Snapchat AR Lens that comes to life	Stefan Mileschin	WebNews	0	29th August 2019 09:42
A DC-themed Snapchat Lens could get you into Comic-Con	Stefan Mileschin	WebNews	0	11th June 2018 11:56
Snapchat launches its first Lens that reacts to sound	Stefan Mileschin	WebNews	0	29th May 2018 04:37
Augmented reality and yard sale junk collide to make art	Stefan Mileschin	WebNews	0	3rd May 2018 12:44
Snapchat's Lens Studio now allows anyone to create a face filter	Stefan Mileschin	WebNews	0	19th April 2018 10:00
Snapchat adds 3D Bitmoji to its augmented reality features	Stefan Mileschin	WebNews	0	16th September 2017 07:58
Disney plans to make augmented reality a shared experience	Stefan Mileschin	WebNews	0	27th July 2017 06:18
Atheer Labs wants to make its augmented reality glasses a reality on Indiegogo	Stefan Mileschin	WebNews	0	20th December 2013 09:19
Nokia reveals new City Lens augmented reality app for Windows Phone 8 lineup	Stefan Mileschin	WebNews	0	11th September 2012 09:16
Nokia City Lens augmented reality browser hands-on (video)	Stefan Mileschin	WebNews	0	9th May 2012 09:11