Snapchat is hoping lens creators can make augmented reality useful
 

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a small army of artists, developers and other AR enthusiasts to help build out its massive library of in-app AR effects.

Now Snap is tapping lens creators — it has more than 250,000 — to help it make AR more useful. The company is releasing new tools that allow artists and developers to essentially make mini apps inside of their lenses. And it’s working on getting its latest AR innovation into more of their hands: its next-generation Spectacles, which have AR displays.

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