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Apple rumoured to be getting into adverts
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Old 5th October 2021, 07:22   #1
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Default Apple rumoured to be getting into adverts

So much for not copying Google

Changes in iPhone privacy rules could herald a move by Apple into advertising on its iOS software.

Analyst at RBC Capital Markets, Brad Erickson, said he looked closely at Apple’s new privacy rules and discovered that it could be looking to tap into the internet advertising market dominated by Facebook and Google.

Since an April software update, most iPhones have allowed users to decide which apps can track user activity - crucial information that helps companies like Facebook deliver tailored ads to users and measure their impact.

https://fudzilla.com/news/53647-appl...g-into-adverts
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