Stefan Mileschin

New mobile advert apps

Google announced a bunch of new ad types today that’ll start showing up throughout its mobile products.

Some of the adverts interrupt the core Google search and discovery and may give you gallery adverts which you will have to swipe through.

You’ll also begin to see ads in Google’s discover feed — the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google’s mobile homepage.

The new ad formats are meant to make ads a lot more noticeable. In a blog post, Google ad chief Prabhakar Raghavan says that, in tests, gallery ads resulted in “up to 25 percent more interactions” than traditional search ads.

Gallery ads will only be launching on mobile, not the desktop. Discover ads will appear in Google’s mobile app, as well as on the discover feed on Android phones. Google tells us those ads won’t appear in the discover feed that’s built into the google.com mobile homepage.

Google has been testing gallery ads in search since earlier this year, and it’s toyed with other image-focused ad formats in the past. But now Google says gallery ads will become widely available “later this year” making them a lot more prominent.

https://fudzilla.com/news/48692-goog...e-with-adverts