Microsoft to Pay $50 Million for Exclusive Grand Theft Auto Episodes

jmke · 18th June 2007, 18:57

Grand Theft Auto carries an enormous fan-base as a game franchise – one that Microsoft so desperately wanted to grab from Sony’s PlayStation 2 legion. Microsoft felt like it won a victory when it announced Grand Theft Auto IV would be launching on the same day as the PlayStation 3 version, though it wouldn’t stop there.

Word recently got out the Xbox 360 would be receiving exclusive episodic content, giving it the edge over PlayStation 3 version. Getting the exclusive content wasn’t cheap, however, as revealed in a recent Take-Two Interactive earnings call. There is a $50 million incentive to keep exclusive episodic content “only on Xbox 360.”

http://www.dailytech.com/article.aspx?newsid=7724

18th June 2007, 18:57	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 82,497	Microsoft to Pay $50 Million for Exclusive Grand Theft Auto Episodes Grand Theft Auto carries an enormous fan-base as a game franchise – one that Microsoft so desperately wanted to grab from Sony’s PlayStation 2 legion. Microsoft felt like it won a victory when it announced Grand Theft Auto IV would be launching on the same day as the PlayStation 3 version, though it wouldn’t stop there. Word recently got out the Xbox 360 would be receiving exclusive episodic content, giving it the edge over PlayStation 3 version. Getting the exclusive content wasn’t cheap, however, as revealed in a recent Take-Two Interactive earnings call. There is a $50 million incentive to keep exclusive episodic content “only on Xbox 360.” http://www.dailytech.com/article.aspx?newsid=7724 __________________

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