Microsoft to Pay $50 Million for Exclusive Grand Theft Auto Episodes
Grand Theft Auto carries an enormous fan-base as a game franchise – one that Microsoft so desperately wanted to grab from Sony’s PlayStation 2 legion. Microsoft felt like it won a victory when it announced Grand Theft Auto IV would be launching on the same day as the PlayStation 3 version, though it wouldn’t stop there.
Word recently got out the Xbox 360 would be receiving exclusive episodic content, giving it the edge over PlayStation 3 version. Getting the exclusive content wasn’t cheap, however, as revealed in a recent Take-Two Interactive earnings call. There is a $50 million incentive to keep exclusive episodic content “only on Xbox 360.”
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