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|22nd April 2014, 07:32||#1|
Join Date: May 2010
AMD yaps at Intel's tablet rebates
AMD is incandescent with rage at Intel's cunning plan to offering rebates to device makers that use its chips for tablets.
Intel needs to win over lots of tablet makers in 2014 to hit its target of 40 million and is offering OEMs rebates for using its chips.
AMD Chief Executive Rory Read said during a first-quarter conference call on Thursday about contra revenue or rebates that Intel gives device makers to incentivise them to use its chips. In this case, chips that go into tablets
He said that AMD had a competitor that's really taking a "different approach" in terms of revenue management by using rebates.
"They have a different philosophy on profitability sometimes, but this idea of contra revenue is a foreign idea to us," he said.
As far as PR is concerned that is fighting talk and is the equivalent of making comments about a rival's mother. While he did not mention the words antitrust it must be in his mind.
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