Abit to drop out of Motherboard Business

jmke · 27th May 2008, 22:35

Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.

http://www.digitimes.com/mobos/a20080527PD203.html

28th May 2008, 08:48

Quote:

Thore Welling, Universal ABIT Global Marketing Director points out: “ abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”

http://www.ocworkbench.com/

Massman · 28th May 2008, 08:59

Hmm, whe heard this on CeBit as well: Abit was having troubles selling it's motherboards and was considering leaving that market.

28th May 2008, 09:38

Quote:

Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products.

Do you remember what happened the last time Abit branched into the CE market? They went under and had to be bought out by Universal.

Considering ABIT's BIOS support history with the IP35 Pro, I don't think I'll ever buy or suggest an ABIT board to anyone.

27th May 2008, 22:35	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,021	Abit to drop out of Motherboard Business Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources. Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products. http://www.digitimes.com/mobos/a20080527PD203.html __________________

28th May 2008, 08:59	#3
Massman [M] Reviewer Join Date: Nov 2004 Location: Waregem Posts: 6,466	Hmm, whe heard this on CeBit as well: Abit was having troubles selling it's motherboards and was considering leaving that market. __________________

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