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Abit to drop out of Motherboard Business Abit to drop out of Motherboard Business
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Abit to drop out of Motherboard Business
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Old 27th May 2008, 23:35   #1
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Default Abit to drop out of Motherboard Business

Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.

http://www.digitimes.com/mobos/a20080527PD203.html
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Old 28th May 2008, 09:48   #2
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Thore Welling, Universal ABIT Global Marketing Director points out: “ abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”
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Old 28th May 2008, 09:59   #3
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Hmm, whe heard this on CeBit as well: Abit was having troubles selling it's motherboards and was considering leaving that market.
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Old 28th May 2008, 10:38   #4
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Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products.
Do you remember what happened the last time Abit branched into the CE market? They went under and had to be bought out by Universal.

Considering ABIT's BIOS support history with the IP35 Pro, I don't think I'll ever buy or suggest an ABIT board to anyone.
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