Stefan Mileschin

Withings is today announcing that it is buying 8fit, a personalized fitness and nutrition-planning app for an undisclosed fee. The deal will enable Withings, which makes a broad ecosystem of devices, to build a subscription revenue product that ties into its ecosystem. In a statement, the company said that it will now be able to develop “personalized programs” combining data, collected from its hardware, “with actionable insights that empower users to modify behavior.” CEO Mathieu Letombe added that it was time for the company to “enter the era of the ‘product-service-data’, combining personal health data with personalized wellness plans.”

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