The UK's Competition and Markets Authority has launched a second investigation into Google's ad tech practices. This probe, in particular, will look into the role Google plays in the "ad tech stack," or the set of services that facilitate the sale of online advertising space between advertisers and sellers like online content providers. The organization explained that Google has strong positions at various levels of the ad tech stack and charges fees to both publishers and advertisers.
https://www.engadget.com/cma-google-...2.html?src=rss
UK watchdog is investigating whether Google restricts competition in ads
27th May 2022, 06:50
UK watchdog is investigating whether Google restricts competition in ads 
