Stefan Mileschin

TikTok is adding new warnings to its in-app search that will alert users when results may include “distressing content.” The app has employed “sensitive content” warnings on individual videos since last year, but the updated alerts will appear in search results for terms that could include such content.

In a blog post, TikTok uses the example of “scary makeup” as a search term that may prompt such a warning. The company notes that users will be able to click through the warning to view results anyway, and that individual videos deemed “graphic or distressing” are ineligible from the app’s recommendations.

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