Stefan Mileschin

Roku is stepping into premium TV territory at CES 2024 with its new Pro Series sets, which feature Mini LED backlighting for better brightness and contrast, as well as enhanced audio. The company announced its first self-made TVs at CES last year — a surprising move, since it has also partnered with TCL and others for years to build "Roku TVs" powered by the Roku OS. Roku's first batch of TV sets, the Select and Plus models, were clearly value-oriented, with prices ranging from $149 to $999. The Pro Series — which includes 55-inch, 65-inch and 75-inch models — tops out at $1,500. We expect to see them in person in Las Vegas next week once CES kicks off.

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