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21st January 2022, 08:14 | #1 |
[M] Reviewer Join Date: May 2010 Location: Romania
Posts: 148,802
| Oura’s third-generation Ring is more powerful, but not for everybody The wearables business is hard, especially if you’re a small startup with a device you could, perhaps uncharitably, call “niche.” Oura, which makes activity-tracking rings worn endorsed by a numberof celebrities, recently released its third-generation model. This new hardware is a technical marvel, packing many of the features that most wrist-worn devices take for granted. But the need to keep the cash rolling in has seen Oura, like Fitbit, Apple, Wahoo and others, pivot to a recurring-revenue model. Oura says that this is key to shift from the idea of buying a device that never changes, to supporting its broader goals of building an evolving fitness ecosystem. https://www.engadget.com/oura-ring-v...7.html?src=rss |
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