TV ratings enter the 21st century
TV rating outfit Nielsen says that it has finally come up with a way of telling if people are streaming shows.
Nielsen had been fast becoming a dinosaur as its systems only had any use if you were gauging the success of terrestrial, satellite or cable telly. Most of the popular shows are streamed these days.
Nielsen, the 98 year old research firm that for decades has had an effective monopoly on measuring TV ratings in the United States, has a new metric that it says allows it to make an apples-to-apples comparison, on a percentage basis, of how many people are streaming shows and films on their TVs versus how many are watching traditional cable and broadcast channels.
On Thursday, the firm reported that 64 percent of the time American viewers used their television sets in May 2021 was spent watching network and cable TV, while they watched streaming services about 26 percent of the time. Another nine percent of the time, they were using their TV screens for things like video games or watching programs or films they had saved on DVR.
https://fudzilla.com/news/53074-niel...-are-streaming
Nielsen says we know if you are streaming
22nd June 2021, 07:46
Nielsen says we know if you are streaming 
