Stefan Mileschin

Microsoft is exploring the idea of putting ads in your Windows 11 Start menu. To be specific, it's looking to place advertisements for apps you can find in the Microsoft Store in the menu's recommended section. I could hear you sighing in defeat if you've used Windows 10 extensively before — the older OS serves ads in the Start menu, as well, and they're also for apps you can download. At the moment, Microsoft will only show ads in this version if you're in the US and a Windows Insider in the Beta Channel. You won't be seeing them if you're not a beta tester or if you're using a device managed by an organization.

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