| Thread Tools |
19th July 2018, 12:00 | #1 |
[M] Reviewer Join Date: May 2010 Location: Romania
Posts: 148,797
| MediaTek Launches Helio A Series SoCs, Starting With Helio A22 Following the success of their Helio P and X series SoCs, MediaTek this morning is announcing a third SoC family to complement the existing pats: the Helio A series. Aimed at what MediaTek is calling the “mid-market”, the new “Advanced” series of SoCs is meant to address phones in the $100+ range, which would put it in competition with the likes of Qualcomm’s Snapdragon 400 series. Kicking off the Helio A series family in turn is the A22, essentially MediaTek’s cheaper downmarket counterpart to the previously announced P22. MediaTek is of course no stranger to the entry-level market, the “mid-market”, or whatever else it may be called. While flagship phones and their equally flagship SoCs get most of the attention, it’s the entry-level market where the volume play is. And this goes for both western markets where smartphones are already established, as well as emerging markets where smartphone penetration is still growing. So it’s a market that MediaTek is keen to continue addressing, and to continue to fend off other competitors. Today the company is just announcing the first SoC for the A series family, though as the A22 is a relatively straightforward entry-level SoC, I wouldn’t be too surprised if this part is towards the low-end of the product stack going forward. Officially in their larger product stacks and promotional materials, MediaTek is lumping the A series more alongside parts such as the MT6750 – an octa-core Cortex-A53 based part – whereas the A22 is a simpler quad-core A53 design. So in practice, the Helio A22 is more a successor towards the MT6738/MT6739, which were also quad-core designs. Though lines of succession aside, it’s clear that the ultimate goal here for the company is to phase out the high-level use of MTxxxx product numbers, which would be a welcome development as the X/P/A series messaging is a lot clearer about which market and performance segments an SoC is meant to fit in. https://www.anandtech.com/show/13086...with-helio-a22 |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Mediatek announces new Helio P22 SoC | Stefan Mileschin | WebNews | 0 | 25th May 2018 09:53 |
MediaTek launched Helio P60 | Stefan Mileschin | WebNews | 0 | 7th March 2018 05:29 |
MediaTek Unveils Helio P23 & Helio P30 SoCs | Stefan Mileschin | WebNews | 0 | 29th August 2017 05:32 |
MediaTek showcases Helio X30 | Stefan Mileschin | WebNews | 0 | 5th March 2017 06:09 |
MediaTek launches Helio P15 chipset | Stefan Mileschin | WebNews | 0 | 21st October 2016 05:49 |
MediaTek to launch 2.5 GHz Helio P25 | Stefan Mileschin | WebNews | 0 | 8th October 2016 13:30 |
MediaTek Announces New Helio P20 | Stefan Mileschin | WebNews | 0 | 24th February 2016 14:12 |
Helio P20 will be Mediatek 16nm SoC | Stefan Mileschin | WebNews | 0 | 3rd February 2016 07:31 |
HTC Announces The One ME With MediaTek's Helio X10 | Stefan Mileschin | WebNews | 0 | 4th June 2015 13:27 |
MediaTek’s Helio SoCs aim for the high-end smartphone market | Stefan Mileschin | WebNews | 0 | 1st April 2015 08:49 |
Thread Tools | |
| |