LG plans big G5 marketing push

Stefan Mileschin · 24th February 2016, 14:29

If you haven't heard about LG's new G5 smartphone, chances are you are going to hear about it a lot over the coming months.

LG plans to boost marketing spend in a bid to lift sales of its new flagship handset to make sure that this one does not turn into a failure.

There is nothing wrong with the product. The G5 was unveiled at the Mobile World Congress in Barcelona on Sunday and praised by industry experts for its creative design. The phone's modular set-up allows users to enhance functions such as camera or audio by plugging in accessories.

But LG needs to turn around its mobile division, which lost money last year on slower-than-expected sales of its flagship G4 smartphone.

LG division chief Cho Juno said that the company was at a point in time when it needed blow the budget to get the word out and create fans.

Cho said he expected profitability to improve this year, adding that LG plans a global launch for the G5, breaking from its past practice of debuting flagship products in South Korea.

http://fudzilla.com/news/mobile/4004...marketing-push

24th February 2016, 14:29	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,618	LG plans big G5 marketing push If you haven't heard about LG's new G5 smartphone, chances are you are going to hear about it a lot over the coming months. LG plans to boost marketing spend in a bid to lift sales of its new flagship handset to make sure that this one does not turn into a failure. There is nothing wrong with the product. The G5 was unveiled at the Mobile World Congress in Barcelona on Sunday and praised by industry experts for its creative design. The phone's modular set-up allows users to enhance functions such as camera or audio by plugging in accessories. But LG needs to turn around its mobile division, which lost money last year on slower-than-expected sales of its flagship G4 smartphone. LG division chief Cho Juno said that the company was at a point in time when it needed blow the budget to get the word out and create fans. Cho said he expected profitability to improve this year, adding that LG plans a global launch for the G5, breaking from its past practice of debuting flagship products in South Korea. http://fudzilla.com/news/mobile/4004...marketing-push

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