Stefan Mileschin

Coming up with a use for it

Google plans to introduce generative artificial intelligence into its advertising business over the coming months.

According to an internal presentation to advertisers seen by the Financial Times, the Alphabet-owned company intends to begin using the AI to create novel advertisements based on materials produced by human marketers.

"Generative AI is unlocking a world of creativity," the company said in the presentation, titled "AI-powered ads 2023."

Google already uses AI in its advertising business to create simple prompts that encourage users to buy products. However, the integration of its latest generative AI, which powers its Bard chatbot, means it will be able to produce far more sophisticated campaigns resembling those created by marketing agencies.

According to the presentation, advertisers can supply "creative" content such as imagery, video, and text relating to a particular campaign. The AI will then "remix" this material to generate ads based on the audience it aims to reach, as well as other goals such as sales targets.

https://fudzilla.com/news/ai/56759-g...ts-advertising