Stefan Mileschin

Spam sites are ruining search results

According to a new study by German boffins, Google search is flooded with low-quality SEO spam.

Eggheads from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence wanted to find out "Is Google Getting Worse?" by looking at search results for 7,392 product-review words across Google, Bing, and DuckDuckGo for a year.

They found that, on the whole, "higher-ranked pages are more tweaked, more stuffed with affiliate marketing, and they have worse text quality ... we find that only a small bit of product reviews on the web uses affiliate marketing, but most of all search results do."

They found that spam sites are constantly fighting with Google over the rankings and that spam sites will often cheat the system, climb to the top of Google's rankings, and then be knocked down.

https://fudzilla.com/news/58275-goog...alue-declining