Stefan Mileschin

Google's advertising customers will soon be able to use the company's generative artificial intelligence to create ad campaigns, according to the Financial Times. Apparently, the tech giant is gearing up to embed its generative AI, the same technology powering its Bard chatbot, into its Performance Max program. Performance Max can already help customers determine where their ads should run and generate simple ad copy. But the Times' says the AI's addition will give it the capability to create sophisticated campaigns similar to those designed by marketing agencies.

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