Google delays third party cookie phase out

Stefan Mileschin · 28th June 2021, 10:01

A year later than planned

Google is announcing today that it is delaying its plans to phase out third party cookies in the Chrome browser until 2023, a year or so later than originally planned.

While browsers like Safari and Firefox have already implemented some blocking against third party tracking cookies, at the moment Chrome's shift to blocking is a lot more important.

Writing in the company bog, a spokesGoogle said the decision to phase out cookies over a "three month period" in mid-2023 is "subject to our engagement with the United Kingdom's Competition and Markets Authority (CMA)".

In other words, it is blaming part of the delay on its need to work more closely with regulators to come up with new technologies to replace third party cookies for use in advertising.

Google's huge profits are down to its extensive use of third party cookies so the fact it has to get rid of them is causing a mess. The fact that other browsers are blocking them makes them more attractive to the great unwashed too.

https://fudzilla.com/news/53112-goog...okie-phase-out

28th June 2021, 10:01	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,902	Google delays third party cookie phase out A year later than planned Google is announcing today that it is delaying its plans to phase out third party cookies in the Chrome browser until 2023, a year or so later than originally planned. While browsers like Safari and Firefox have already implemented some blocking against third party tracking cookies, at the moment Chrome's shift to blocking is a lot more important. Writing in the company bog, a spokesGoogle said the decision to phase out cookies over a "three month period" in mid-2023 is "subject to our engagement with the United Kingdom's Competition and Markets Authority (CMA)". In other words, it is blaming part of the delay on its need to work more closely with regulators to come up with new technologies to replace third party cookies for use in advertising. Google's huge profits are down to its extensive use of third party cookies so the fact it has to get rid of them is causing a mess. The fact that other browsers are blocking them makes them more attractive to the great unwashed too. https://fudzilla.com/news/53112-goog...okie-phase-out

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