Stefan Mileschin

Lack of competition dictates

Lack of competition is what allows Nvidia to price products however high it wants to and even lets its AIB partners go a little bit crazier with their custom cards. RTX is definitely a step forward in computer graphics but it will take time for RayTracing to become really necessary and get down to reasonably priced markets.

Nvidia’s CEO used its previous Geforce GTX 1080 TI performance to compare the new RTX 2000 series performance in Ray Tracing. You will have to see the actual rasterization (traditional rendering) your GPU is doing right now, to make any final buying decision and potential recommendation. Some people jumped the gun and simply recommended the RTX buy but, then again, it is wiser to wait for official reviews before you make the final buying decision. The possibility of Nvidia selling out the RTX to early adopters is however very high end real.

The fact that Nvidia is comparing its performance to its own high-end cards means that the competition, for now, has been rendered obsolete - at least in this super high-end market. That gives the company the power to increase the pricing and price it whenever it wants. $1000 or Eur is a lot and $1200 or even more is just obscene, however, people will still buy these cards. Founders, Overclocked, custom etc will simply cost even more.

https://fudzilla.com/news/graphics/4...ards-expensive