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Old 15th October 2021, 08:44   #1
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Default Cisco wants to copy Microsoft

Adapt to cloud era

Networking giant Cisco says it has turned a corner in its attempt to adapt to the cloud era.

While Cisco is doing well, investors feared that its steady operations could lead to a slow-motion descent into obsolescence in an industry that can be brutal to anyone who falls a half-step behind. One example was Microsoft which saw a decline, which began about the same time as Cisco's, was largely the result of a progression of disappointing products. That began to change in 2014, when new Chief Executive Officer Satya Nadella started selling tons of copies of popular software such as Excel and Word as subscription services rather than one-time purchase products and built a formidable cloud computing division.

Chuck Robbins has held his job as Cisco's CEO just one year less than Nadella. In recent months, he's begun to insist that his company has finally reached its inflection point. Cisco acknowledged years ago that it had failed to capitalise on the chance to build the initial infrastructure for cloud computing, says Robbins, and responded with a significant, if slow-developing, overhaul of its strategy.

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