Stefan Mileschin

No one believes in the cargo cult any more

Apple's iPhone shipments in China fell more than 35 percent in November, marking their second straight double-digit decline as sales of the cheaper iPhone 11 remained sluggish.

This means that the Chinese fanboys have rejected the cheaper phones fully aware that they can buy some better gear cheaper.

According to brokerage Credit Suisse, iPhone shipments in China in the September-November period dropped 7.4 percent from a year earlier,

Credit Suisse analyst Matthew Cabral said the latest iPhone 11 range hit stores in China in September, with short queues of die-hard fans contrasting with the hundreds who camped out ahead of some previous launches.

Cabral also wrote that Apple would have a tough time pushing through tariff-related price increases to US consumer if the 15 percent on billions in Chinese-made consumer goods were scheduled to come into effect on 15 December.

Apple has asked the Trump administration to waive levies on China-made Apple Watches, iPhone components and other consumer products. President Donald Trump said last month he was considering the request.

Apple’s market share in China slipped to five to seven percent in the third quarter, while Huawei captured a record 42 percent of China’s smartphone market in the same period, according to a report by market research firm Canalys released in October.

In its latest fourth quarter, Apple reported a 2.4 percent drop in greater China sales.

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