Stefan Mileschin

Advertisers call foul

Last week the fruity cargo cult Apple announced changes to its privacy rules which will require users to opt in to having their data collected by advertisers.

While most people thought this was a good idea, and showed that Jobs’ Mob really cared for its users and when advertisers called a foul, most people thought “well they would say that anyway”.

It turns out that there is a really good reason why Apple might have had self-interested motives for the change. What observers forgot was that Apple also offers advertising, and by limiting the amount of data outside marketers collect, Apple's access to the data becomes more valuable.

The Washington Post notes that Apple runs its own advertising business based on data gathered from its users — but Apple's director of privacy engineering "doesn't consider this data gathering 'tracking' because Apple collects the data from its own users on its own apps and other services.

Nick Jordan, founder of Narrative I/O, which helps companies gather data for advertising said: "I think there's probably 30 percent truth in that they're doing it for privacy reasons and it's 70 percent that they're doing it because it's what's good for Apple."

https://fudzilla.com/news/51438-appl...nti-trust-move