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16th January 2019, 07:39 | #1 |
[M] Reviewer Join Date: May 2010 Location: Romania
Posts: 148,738
| Apple "replaced 10 times more batteries" than expected Throttlegate had a big impact Apple may have had to replace as many as 11 million iPhone batteries under its heavily discounted $29 replacement programme. Daring Fireball’s John Gruber said that Apple would typically expect to perform between one and two million replacements during a year. But this year there were 11 million replacements. The Tame Apple Press said that the figure was heresy because REAL Apple fans do not replace batteries they buy the latest available phone every year. So if 11 million people replaced their iPhone’s battery for $29 rather than spending $1,000 on a new iPhone, that would roughly equate to $11 billion in lost revenue. But the real story here is that the discounted pricing for battery replacements was offered in light of the iPhone throttling scandal, which saw Apple degrade the performance of older phones to compensate for their ageing batteries. After a considerable outcry when the hidden “feature” was discovered, Apple announced it would attempt to make up for its poor communication by offering cheaper replacement batteries for a year. New batteries would remove the need to throttle older devices that were at risk of crashing when under intense loads. https://fudzilla.com/news/mobile/479...-than-expected |
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