Stefan Mileschin

Apple is no stranger to exclusive tunes, but now it's using them to more directly challenge its rivals. The company has launched an Apple Music Sessions series that, much like Spotify Sessions, revolves around live performances from big-name artists at in-house venues. Not surprisingly, Apple is wielding its technical clout to reel you in — every song is available in spatial audio, and videos of the performances are available if listening isn't enough.

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