Apple managed to stuff up the Kia deal

Stefan Mileschin · 9th February 2021, 08:24

Too interested in control

Fruity cargo cult Apple has lost the opportunity to make its self-driving car because it did not want to change its way of working with Hyundai.

South Korea’s Hyundai Motor has walked away from talks with Apple on autonomous electric cars, just a month after it confirmed early-stage talks with the tech giant. While the Tame Apple press talks about how Hyundai's share price took a hit for not obeying the will of the Spirit of Steve Jobs, no one appears to be reporting how Apple once again failed to get a car maker interested in making its car because it did not want to give up control of the project.

https://fudzilla.com/news/52332-appl...p-the-kia-deal

9th February 2021, 08:24	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 149,178	Apple managed to stuff up the Kia deal Too interested in control Fruity cargo cult Apple has lost the opportunity to make its self-driving car because it did not want to change its way of working with Hyundai. South Korea’s Hyundai Motor has walked away from talks with Apple on autonomous electric cars, just a month after it confirmed early-stage talks with the tech giant. While the Tame Apple press talks about how Hyundai's share price took a hit for not obeying the will of the Spirit of Steve Jobs, no one appears to be reporting how Apple once again failed to get a car maker interested in making its car because it did not want to give up control of the project. https://fudzilla.com/news/52332-appl...p-the-kia-deal

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