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Apple hurt by poor sales
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Old 11th January 2016, 07:06   #1
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Default Apple hurt by poor sales

A report from Digitimes Research (DR) estimates that shipments of the iPhones will fall by between five and 10 percent during the first calendar quarter of this year.

The iPhone 6S and the iPhone 6S Plus haven’t sold very well and while Apple had a bumper fourth quarter in 2015 with a growth rate of 50 percent, that’s not expected to continue in the first quarter.

Sales of Apple iPhones represent over 60 percent of revenues, according to analysts at DR.

Apple has its phones manufactured by a number of Asian vendors but DR said there are discrepancies between production volumes and sales volumes of the 6S and 6S plus. It believes that as many as 15 million iPhone 6S phones will be booked as “deferred sales” for Apple’s fiscal first quarter 2016.

In plain English, that means phones are sitting in warehouses gathering dust.
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