Stefan Mileschin

Cargo cult sends in the nerds to evangelise the gym

As if Fudzilla readers needed a reason to skip going to the gym, the fruity cargo cult Apple has announced an evangelisation programme targeting gym users and it is getting the gyms to pay for it.

Apple has introduced "Apple Watch Connected", an initiative that sees the Cupertino company partnering with major gym chains to bring Apple Watch-related technologies and benefits to members of those gyms.

While this sounds to us like when you are pumping iron you get some spotty kid in an Apple teeshirt thrusting his watch under you face saying "look at my watch it is very pretty, expensive and it is much better than an Android watch" we don't think that is particularly likely as it would cull huge numbers of Apple fanboys from the gene pool.

Apple claims that the benefits include workout machines that play nice with the Watch, rewards programs based on workout data collected by the Watch, and special deals on products and services.

The first gyms to participate include Orange Theory, Crunch Fitness, YMCA, and Basecamp Fitness, but more may be added later. Apple doesn't require gyms to pay anything directly to the company to participate, though complying with all the requirements "might produce additional expenses for the gyms." Only Apple expects people to pay for its advertising.

https://fudzilla.com/news/50187-appl...-avoid-the-gym