Stefan Mileschin

Amazon could soon go to court over its use of the Buy Box that highlights shopping deals. The Guardianreports that lawyers are filing a class action lawsuit with the UK's Competition Appeal Tribunal over claims the Buy Box "tricks" shoppers into paying more than they should. Consumer advocate Julie Hunter says the section favors either Amazon's own products or sellers who use the company's logistics, not the best price or quality of service. A better deal might be buried lower on the page or even tucked into an "obscure corner" on the site, Hunter adds.

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