Stefan Mileschin

Even fanboys say it is charging too much

Fruity cargo cult Apple will write 2018 as an annus horribilis as its arrogance and complacency over its fanbase caused the sales of its iPhone cash cow to plummet.

Apple fanboys expected the company to raise prices on products. They saw the price rises as proof that they were getting what they paid for. It didn’t matter that much that the iPhone 7 was not noticeably different from the iPhone 6 they believed in the myth.

However last year Apple’s price rises were a kick in the nuts to that sort of faith. At no point could you see the new iPhones as being anything other than expensive for what you get.

The flagship XS and XS Max phones had more power, but fanboys noticed that their old iPhone 6S and 7 devices ran just fine. Faith-wise this meant that fanboys had finally worked out that the Emperor had no clothes. This is dangerous for a style over function outfit like Apple. If fanboys have worked out, there is no need to upgrade their entire business model is doomed.

It seemed that fanboys got the message that Apple really hated them, and was just gouging them for money like the bullies at school.

Sales figures fell as Apple cancelled orders realising that the game was up. In a bid to get rid of its inventory, Apple started putting misleading, but seemingly consumer-friendly posters, in front of Apple Stores at the end of 2018 offering a new iPhone model for $300 off.

A price cut was unheard of in Apple land.

"This should be a wake-up call for Apple", said Daniel Ives, an analyst with Wedbush Securities. "They swung, and they missed."

https://fudzilla.com/news/47862-2018...ance-backfired