No Keyboard? And You Call This a BlackBerry?

Shogun · 27th November 2008, 01:55

Research in Motion (R.I.M.), the company that brought us the BlackBerry, has been on a roll lately. For a couple of years now, it’s delivered a series of gorgeous, functional, supremely reliable smartphones that, to this day, outsell even the much-adored iPhone.

Here’s a great example of the intelligence that drives R.I.M.: The phones all have simple, memorable, logical names instead of incomprehensible model numbers. There’s the BlackBerry Pearl (with a translucent trackball). The BlackBerry Flip (with a folding design). The BlackBerry Bold (with a stunning design and faux-leather back).

http://www.nytimes.com/2008/11/27/te...3& ei=5087%0A

27th November 2008, 01:55	#1
Shogun [M] Reviewer Join Date: Dec 2007 Location: Calif. Bay Area, USA Posts: 1,748	No Keyboard? And You Call This a BlackBerry? Research in Motion (R.I.M.), the company that brought us the BlackBerry, has been on a roll lately. For a couple of years now, it’s delivered a series of gorgeous, functional, supremely reliable smartphones that, to this day, outsell even the much-adored iPhone. Here’s a great example of the intelligence that drives R.I.M.: The phones all have simple, memorable, logical names instead of incomprehensible model numbers. There’s the BlackBerry Pearl (with a translucent trackball). The BlackBerry Flip (with a folding design). The BlackBerry Bold (with a stunning design and faux-leather back). http://www.nytimes.com/2008/11/27/te...3& ei=5087%0A