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|10th January 2013, 09:40||#1|
Join Date: May 2010
SOUL Electronics and Usain Bolt Sprint into CES with the Run-Free Headphones
SOUL Electronics, a global leader in pro and consumer audio manufacturing, teams up with Olympic gold medal winner, Usain Bolt, to develop customizable, in-ear headphones made for the runner by the world's best runner. Dubbed the "World's Fastest Man," Bolt became the inspiration behind the limited edition Run-Free headphones by offering his input and advice into what would make the ideal audio solution for athletes, especially runners.
"Bolt was our inspiration for the Run-Free headphones. The 'fastest man on earth' needs headphones that are lightweight, yet durable and sweat resistant, with excellent sound quality. Runners sweat from either their body or their head. In Bolt's case- he sweats from the head. So, we developed a headphone that would be sweat resistant and never short out," says Lan Kennedy-Davis, CEO of SOUL Electronics USA. "The Run-Free definitely gives the athlete the freedom and confidence to stay active without worrying about ruining their headphones."
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