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|22nd May 2018, 13:53||#1|
Join Date: May 2010
Sony giving up on consumer gadgets
Fed up with working for peanuts
Kenichiro Yoshida, who took over as chief executive officer in April, has had enough of working for peanuts in the consumer gadgets market and has announced a glorious three-year plan to make cash from gaming subscriptions and entertainment.
The move has been happening for a while, although it has not been announced. Sony flogged fewer hardware products such as televisions, digital cameras, smartphones and PlayStation consoles in the year through March, and it still recorded a record operating profit.
Sony popularised transistor radios, gave the world portable music with the Walkman and its TVs, however with the rise of Chinese manufacturing, making and selling gadgets has been less lucrative.
The big question is whether Yoshida can make a clear and compelling case for growth in online content, recurring subscription revenues and intellectual property licensing. The PlayStation 4 gaming console is nearing the end of its lifecycle, and the company’s Hollywood division has survived because it swings between disasters and blockbusters
It is also unclear if Yoshida will acquire more content or merge of movies and music under a single entertainment unit. If his cunning plan is going to work the PlayStation 5 must become more streaming friendly.
Still, the shift toward online content has not been that great. Sony’s online TV service PlayStation Vue continues to lose cash. The service lost access to ABC, CBS, Fox and NBC affiliated stations over a contractual spat this month. In late 2016, it dropped Viacom Inc. stations, leaving subscribers without Comedy Central and MTV.
It is not clear what will happen to Sony’s semiconductor business, which supplies mobile-camera chips for mobile phones have seen operating profit for that business is seen declining 39 percent in the current fiscal year, partly due to one-time charges but also amid sputtering global demand for smartphones.
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