The biggest selling point of the Sapphire Vapor-X Radeon HD4850 512MB graphics card may be that it runs cool, quiet, and it is relatively energy efficient. Sapphire has made a few electrical tweaks, as well as developing a new cooler, that give you all the performance of a Radeon HD4850 without as much heat, noise, or electricity consumption. http://www.bigbruin.com/content/4850vaporx_1