Stefan Mileschin

With CES 2016 quickly ramping up ahead of Wednesday’s official opening, NVIDIA is hitting the ground running. While the company will be holding their traditional CES press conference this evening – with a focus this year on self-driving cars – the company’s consumer GeForce division is also at the show with their own products and technologies to show off. To that end, early this morning the company sent over a press release for a new branding program they’re launching, which they are calling the GeForce GTX VR Ready Program.

The VR Ready Program will be a new branding/badging initiative from NVIDIA, that similar to past branding initiatives, is being created to label components and systems that the company considers to be VR ready. NVIDIA’s press release notes that they see a need to make it clearer to consumers which systems and components will be suitable for VR, which is why they are launching this program. Meanwhile more pragmatically speaking, this is also the latest effort by NVIDIDA to build up an ecosystem around VR and head mounted displays, as the company sees VR as a major market for high-end GPUs in 2016 and beyond.

http://www.anandtech.com/show/9894/n...-ready-program