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MOBILITY(tm) RADEON® X300 and X800 drive new levels of performance MOBILITY(tm) RADEON® X300 and X800 drive new levels of performance
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MOBILITY(tm) RADEON® X300 and X800 drive new levels of performance
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Old 24th November 2004, 14:05   #1
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Default MOBILITY(tm) RADEON® X300 and X800 drive new levels of performance

ATI Extends Notebook PC Graphics Leadership with New Additions to Mobile PCI Express Portfolio

MOBILITY(tm) RADEON® X300 and MOBILITY(tm) RADEON® X800 drive new levels of performance, power management and visual realism for notebook PCs

MARKHAM, ON, Munich, Germany (November 23, 2004) - ATI Technologies Inc. (TSX: ATY, NASDAQ:ATYT), the global leader for PC graphics, today announced two powerful new PCI Express-based graphics processors for notebook PCs - the MOBILITY(tm) RADEON® X300 and MOBILITY(tm) RADEON® X800. Addressing the needs of thin and light notebook PCs, MOBILITY RADEON X300 delivers the perfect blend of DirectX 9 performance and power management for consumer and commercial notebooks. At the other end of the spectrum, MOBILITY RADEON X800 is a 12 pixel pipeline mobile gaming powerhouse designed for today's most visually intensive DirectX 9 games and applications.

Complementing MOBILITY RADEON® X600, the industry's first mobile PCI Express VPU, MOBILITY RADEON X300 and MOBILITY RADEON X800 give ATI the broadest and fastest portfolio of mobile PCI Express graphics processors for next-generation notebook PCs.

"As the mobile market begins the transition to PCI Express, it is imperative that OEM designers have increased choice, flexibility and performance in the design of next-generation notebook PCs," said Phil Eisler, Senior Vice President and General Manager, Mobile and Chipset Business Unit, ATI Technologies. "With the introduction of these new products, ATI continues its tradition of delivering industry-leading visual performance, highly efficient power management and broad usability across all segments of the market."

"The market for mobile gaming platforms continues to grow rapidly, with users now able to enjoy the same level of 3D performance as high end desktop PCs," said Robert Lusk, Vice President of Sales and Marketing for Alienware. "By offering mobile systems based on MOBILITY RADEON X800 we can offer a best-in-class mobile gaming experience with a highly scalable architecture to push DirectX 9 gaming performance to levels never thought possible."

"MOBILITY RADEON X800 represents a giant leap in where the future of upgradeable notebook technology is going," said Mark Bialic, President, Eurocom Corporation. "Eurocom Corporation is always first to offer its clients the most powerful solutions to meet the needs of the most demanding users in the world. MOBILITY RADEON X800 will help our company continue this tradition and serve the needs of gamers and high end desktop replacement enthusiasts everywhere."

Designed for mainstream thin and light users, MOBILITY RADEON X300 offers a wide range of features including:
* Four pixel pipeline DirectX 9 performance
* POWERPLAY(tm) 5.0 with new PCI Express based power management capabilities
* LRTC(tm) and LCD-EE(tm) for improved video quality on notebook panels
* Automatic Display Configuration technology for automated display setup
* HyperMemory(tm) for increased system performance with smaller amounts of memory
* A range of integrated memory options for thin and light designs

Targeting the gaming enthusiast segment, MOBILITY RADEON X800 delivers increased visual performance with such capabilities as:

* 12 pixel pipeline DirectX 9 performance
* Six vertex engines
* 3Dc(tm) technology for increased performance and improved image detail
* GDDR3 memory for lightning fast memory speeds
* VIDEOSHADER(tm) HD with programmable video performance
* 256-bit memory interface for support of 256MB mobile designs

From December 2004 onwards, MOBILITY RADEON X800 will be available from such industry leading notebook designers as Alienware, Eurocom, Rock and Velocity Micro, with additional designs to be announced over the coming months. MOBILITY RADEON X300 will also be featured in many upcoming next generation mainstream OEM designs.

About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
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