It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Microsoft's refusal to embrace Apple costs a fortune Microsoft's refusal to embrace Apple costs a fortune
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read


Microsoft's refusal to embrace Apple costs a fortune
Reply
 
Thread Tools
Old 19th February 2013, 08:05   #1
[M] Reviewer
 
Stefan Mileschin's Avatar
 
Join Date: May 2010
Location: Romania
Posts: 46,508
Stefan Mileschin Freshly Registered
Default Microsoft's refusal to embrace Apple costs a fortune

A Morgan Stanley analyst has waded into Microsoft for refusing to run its Office product on Cupertino's shiny toys.

According to CNBC, the Vole might be missing out on $2.5 billion in revenue by not offering its Office Suite.on Apple's iPad.

The figures are based on a recent note penned by Morgan Stanley analyst Adam Holt, which said he estimates that, priced at $60, about 30 percent of iPad users would buy the software.

With 200 million iPad users in 2014, Microsoft could generate $2.5 billion in revenue, and that is after it pays Apple a 30 percent App Store commission.

According to CNBC it is all to do with Volish pride which is the reason that Microsoft is reluctant to offer a full version of its software suite on Apple's iOS.

Holt said in the note that ultimately Microsoft would have to give up and decide there is more upside with Office on iPads, particularly if Windows tablets fall short of expectations.

The logic appears to be that Microsoft is only holding off on sticking Office on the iPad because it wants to keep it as the killer app for the Surface tablets. The underlying premise is that the Surface is going to fail so there is no point keeping Office from Apple fanboys.

But even if the Surface fails there is a perfectly logical reason why Microsoft would not want to put Office on the iPad. If it carried out such a port it would give the iPad an app which is actually useful.

It could also cannibalise Microsoft's Windows by giving an endorsement to Apple's iOS operating system. It is worth losing a billion or two just to prevent that happening.

http://news.techeye.net/software/mic...osts-a-fortune
Stefan Mileschin is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
Google boss suggests North Korean government should embrace the internet Stefan Mileschin WebNews 0 11th January 2013 06:49
Microsoft's Steve Ballmer attacks Apple and Android Stefan Mileschin WebNews 0 16th November 2012 07:58
Apple takes a leaf out of Microsoft's book Stefan Mileschin WebNews 0 11th July 2012 06:33
Apple and Foxconn to share costs of improving working conditions Stefan Mileschin WebNews 0 11th May 2012 08:39
Apple to embrace AMD Fusion? jmke WebNews 0 10th November 2010 16:13
HP Ink Costs More Than Human Blood jmke WebNews 1 2nd January 2010 15:42
Desktop Atom costs $25 jmke WebNews 0 28th May 2008 15:45
AMD Athlon FX55 costs $140 jmke WebNews 0 20th December 2006 21:21
Intel to Embrace DDR3 Memory in 2007? jmke WebNews 0 28th January 2006 00:33
The Costs of Dual Core . . . Sidney WebNews 0 25th January 2006 19:49

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


All times are GMT +1. The time now is 21:52.


Powered by vBulletin® - Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO