It appears you have not yet registered with our community. To register please click here...

Go Back [M] > Madshrimps > WebNews
Microsoft prepares to stuff up tablet plans Microsoft prepares to stuff up tablet plans
FAQ Members List Calendar Search Today's Posts Mark Forums Read

Microsoft prepares to stuff up tablet plans
Thread Tools
Old 20th September 2012, 08:25   #1
[M] Reviewer
Stefan Mileschin's Avatar
Join Date: May 2010
Location: Romania
Posts: 122,004
Stefan Mileschin Freshly Registered
Default Microsoft prepares to stuff up tablet plans

For a while there it seemed that Microsoft was going to do something spectacular which was going to give Android and Apple a real kicking and establish itself as a leader in the tablet market.

The rumour had been that Vole was going to release a subsidised Windows RT tablet for about $300 which was practically a giveaway. While this would anger hardware makers, it would establish Microsoft's new operating system and lead to the company becoming a leader in the mobile market.

Unfortunately the rumour was based on the assumption that Microsoft would use common sense and its piles of money to make itself relevant again.

According to Extreme Tech, the rumour mongers had forgotten that Microsoft is a huge elephant of a corporation ruled by competing factions and overseen by Steve Ballmer. So far it has yet to come up with anything that is responsive or innovative to push itself into the mobile market.

Now, a leak has confirmed that Microsoft's inability to come up with a decent business plan to deal with mobile is about to snatch another defeat from the jaws of victory.

A leaked slide from Asus says that its Vivo Tab RT, due to be released alongside Windows RT at the end of October, will start at $600.

This is more expensive than the iPad 3, and a full $200 more than the iPad 2 or Galaxy Tab 2 10.1. So to be competitive it should have some insane hardware specs - right?

Er, no. The Vivo Tab RT has a low-res 10.1-inch 1366768 IPS display, quad-core Tegra 3 SoC, 2GB of RAM, NFC, 8-megapixel camera... and that's about it.

Basically it is the Android Transformer which can be plugged into a keyboard/battery dock for an extra $200 and a docking station only costs $150.

Microsoft is assuming that people will buy the tablet because it has Windows RT on it. This attitude is rather arrogant because it forgets that people are doing rather nicely thank-you-very-much with their Android machines and do not really need Windows.

Vole is basically charging what it always does with its licences, and has no plans to relax the "Windows Tax" to push itself into the mobile market.

To show how much it is expecting punters to pay, a Windows 8 Vivo Tab - which is the Rolls Royce of the range - will set you back $800. But the hardware spec, if the leak is to be believed, does not impress. It is the same as the Vivo Tab RT, but with a 11.6-inch screen (still 1366768), and a dual-core Clover Trail Atom processor instead of the quad-core Tegra 3. If you want to pay $1000 you could get a mid-range Ultrabook with an Intel Core i5 processor, or two entry-level laptops.

So why is Ballmer cocking up this market completely? He said that the company is turning itself from a software company to a devices-and-services company.

But Microsoft better have something planned. Windows 8 was designed to be a tablet operating system as one of its main claims to fame. The fact that it is too tabletish might cause users to look elsewhere. If tablet fans think it is too expensive, then Microsoft is not going to make up the money on the new crowd either.

It looks like Microsoft is going to get another caning and this time it might not be able to escape in its current form.
Stefan Mileschin is offline   Reply With Quote

Similar Threads
Thread Thread Starter Forum Replies Last Post
Microsoft prepares to release new Office details Stefan Mileschin WebNews 0 17th July 2012 08:54
GameStop plans to sell Nexus 7, starts taking Android tablet trade-ins Stefan Mileschin WebNews 0 29th June 2012 08:32
Microsoft reveals its own Windows 8 tablet Stefan Mileschin WebNews 0 19th June 2012 09:47
Microsoft about to release a tablet Stefan Mileschin WebNews 0 18th June 2012 08:30
Microsoft Plans to Buy 3DV Systems jmke WebNews 0 18th February 2009 21:26
Microsoft Prepares Improved Version of Xbox 360 - HDMI and Larger HDD jmke WebNews 1 6th January 2007 13:11
Biggest. Microsoft. Stuff-up. Ever? jmke WebNews 5 29th March 2006 12:05

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

All times are GMT +1. The time now is 11:38.

Powered by vBulletin® - Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO