Microsoft goes mainstream to win phone share

Stefan Mileschin · 6th May 2013, 06:54

"Microsoft's phone chief hates to call the new Nokia Lumia 521 cheap, but the lower-priced smartphone launching in the United States is the company's boldest move yet to win mass market share from leaders Apple and Samsung. The world's largest software company has so far focused on putting its Windows Phone software into expensive, high-end devices - chiefly from Nokia and HTC. But the new model will go on sale at Walmart later this month at an unsubsidized price under $150, relatively cheap for a new phone running up-to-date software without a long-term contract." Windows Phone is racing to the bottom just as fast as Android - with the difference being that expensive Android devices do not fail to sell.

http://osnews.com/story/27003/Micros...in_phone_share

6th May 2013, 06:54	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,618	Microsoft goes mainstream to win phone share "Microsoft's phone chief hates to call the new Nokia Lumia 521 cheap, but the lower-priced smartphone launching in the United States is the company's boldest move yet to win mass market share from leaders Apple and Samsung. The world's largest software company has so far focused on putting its Windows Phone software into expensive, high-end devices - chiefly from Nokia and HTC. But the new model will go on sale at Walmart later this month at an unsubsidized price under $150, relatively cheap for a new phone running up-to-date software without a long-term contract." Windows Phone is racing to the bottom just as fast as Android - with the difference being that expensive Android devices do not fail to sell. http://osnews.com/story/27003/Micros...in_phone_share

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