The consistent NAND flash price drop in the market has prompted Kingston Technology to prepare price cuts for its memory cards, which should spur fellow memory module makers to follow, said industry players.

Pressured by an intensified inventory loss, Kingston is said to be prepared for a price cut for its memory cards. Sources at the company indicated that they were prompted to initiate the price cut amid a weakening price trend, as well as rival SanDisk's previous claims for a more aggressive pricing strategy during the company's investor conference. But the sources did not reveal a concrete time frame nor a range for the discounts.

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