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Intel Unveils New Brand Identity Intel Unveils New Brand Identity
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Intel Unveils New Brand Identity
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Old 4th January 2006, 21:18   #1
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Default Intel Unveils New Brand Identity

Intel Corp. formally disclosed its new set of logotypes as well as a new tagline. The move should emphasize once again the new platform solutions business approach as well as establish better “emotional” connection between customers and the world’s largest market of chips.

“This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace,” said Eric Kim, Intel senior vice president and general manager of the sales and marketing group.

Intel reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home – Intel Viiv technology – in early 2006.

The main brand identity for Intel from now on will be “Intel Leap Ahead” motto, which will replace the “Intel Inside” tagline introduced more than a decade ago.

http://www.xbitlabs.com/news/cpu/dis...104111803.html
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Old 4th January 2006, 22:34   #2
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What we want is a processor that has low thermal output and beaten AMD in performance in current time; a Company that competes fairly, instead Intel decided to tell us what they want in it's logo theme rather than products
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Old 4th January 2006, 23:29   #3
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I'm still waiting on the time where the quality of product becomes the number 1 priority.
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