Stefan Mileschin

India's spending on green IT and sustainabilty practices will double by 2015. According to Gartner the industry will rise from $45 billion in 2012 to $70 billion in 2015.

In its “Hype Cycle for Green IT and Sustainability in India, 2012” report, analysts said green IT and sustainability were emerging as key concerns for businesses, investors and technologists across industries and policymakers in India.

It said although many technologies were available, government policies would eventually drive green IT and sustainability services adoption by Indian enterprises.

Gartner said the shift in practices could be as a result of India's 2011-2012 Economic Survey, which "for the first time" included a chapter on sustainable development and climate.

It suggested making lower-carbon sustainable growth a central element of India's 12th five year plan, which commenced in April 2012 and made recommendations about solar energy, green energy, building integrated PV systems, ecolabels and footprints.

This was combined heat and power technology, e-waste, distributed power generation, and water management - necessary to usher in low-carbon sustainable growth.

It said that the ICT industry, the banking and financial services, hospitality and manufacturing industrieswould join the green IT and sustainability trend early in India, while other industries, addressing energy, carbon, resource efficiency and sustainable economic development were also in the early stages.

However, it warned that many Indian organisations still lacked "the strategic focus that comes with a clear understanding of the core issues and key technologies that bring about real change in the vision for sustainability and green IT in an organisation.

It added that operational costs and strategy building within Indian companies would also hinder this market.


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