It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Full-Motion Ads Come to Videogames Full-Motion Ads Come to Videogames
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read


Full-Motion Ads Come to Videogames
Reply
 
Thread Tools
Old 25th July 2005, 20:02   #1
Madshrimp
 
jmke's Avatar
 
Join Date: May 2002
Location: 7090/Belgium
Posts: 78,579
jmke has disabled reputation
Default Full-Motion Ads Come to Videogames

'Advertising in videogames, dominated in the past by static ads such as billboards and signposts, is beginning to look more like TV commercials,' according to the Wall Street Journal. Massive, the company that brought still ads to videogames last year, is now introducing full-motion ads to PC-based games (not yet console titles). Massive CEO Mitchell Davis 'says Hollywood movie studios have shown particular interest in running 15-second movie trailers in online games.' Also of note: 'One problem with the full-motion ads is that gamers can easily avoid watching them. The full-motion ads start playing when a player moves near the ad spot on the screen -- and stop playing when the player moves away. As a result, gamers may see only a few seconds of the 15-second ads. Massive says it won't charge advertisers unless the full ad has been viewed

http://games.slashdot.org/article.pl...29229&from=rss
__________________
jmke is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
In-Win Maelstrom Full Tower Case Review jmke WebNews 0 14th January 2010 10:42
Corsair® Launches Full Range of DDR3 Memory for CoreTM i5 and CoreTM i7 Lynnfield Pro jmke WebNews 0 28th August 2009 09:43
Cooler Master HAF 932 Full Tower ATX case review jmke WebNews 0 16th December 2008 15:16
Cooler Master Introduces the Nostalgic Full Tower ATCS 840 jmke WebNews 0 24th October 2008 13:38
Sharkoon releases Rebel12 Full ATX Tower jmke WebNews 0 8th January 2008 15:12
In2Games bringing motion sensing to the PS2 jmke WebNews 0 18th August 2007 10:09
Sharp Introduces Full Hd 1080p Aquos Lcd Tvs Optimized For Gaming jmke WebNews 1 18th January 2007 22:47
Battlefield 2142 In-game Ads Use Spyware Tactics jmke WebNews 1 18th October 2006 11:20
EPoX UNLEASHES FULL FEATURED-Class MOTHERBOARD:EP-4PDA5+ jmke WebNews 0 8th March 2004 14:39

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


All times are GMT +1. The time now is 02:32.


Powered by vBulletin® - Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO