Stefan Mileschin

Pretty soon, there will be ads inside of ads that are on top of other ads that play like a video that scrolls along side of you until you click on it. The deal was expected to help Facebook develop its own one-stop shop for advertisers and agencies to buy, sell, optimize, and track ads across the Web. The aim was to give marketers tools to target ads based on social habits that it captures and to better understand how social activity influences consumer purchases.

http://www.hardocp.com/news/2014/09/...ew_ad_network/