It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Facebook green lights marketers to use whatever data they have Facebook green lights marketers to use whatever data they have
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read


Facebook green lights marketers to use whatever data they have
Reply
 
Thread Tools
Old 3rd September 2012, 11:35   #1
[M] Reviewer
 
Stefan Mileschin's Avatar
 
Join Date: May 2010
Location: Romania
Posts: 44,706
Stefan Mileschin Freshly Registered
Default Facebook green lights marketers to use whatever data they have

Mark Zuckerberg's inflated experiment in monetising data harvesting, Facebook, has taken another step down the rabbit hole. Now it will open up its database to marketers who can use personal information that they have accrued, such as phone numbers and email addresses, to find potential customers.

Facebook's clause is that the company must already have some of that personal data on their records, or, as AllThingsDigital puts it, Zuckerberg is enabling marketing departments to hunt down customers, present or prior, on the social network. Advertisers will be able to use the data to stalk people across the network as soon as next week.

This poses some niggling questions. Anyone with a telephone will understand that, even with opt-out services to hide your number from the public record, all it takes is for one unscrupulous marketer to get their hands on it and it becomes public domain for the cold callers and scammers.

Hidden in terms and conditions of countless email sign-ups or member sites are clauses that say they may pass over information to relevant third parties, with your consent, upon joining.

Sometimes this is as easy to do as accidentally leaving a box un-ticked on a sign-up form, others pass and sell data without an obvious record. To opt out of such services is the receiver's responsibility, not the sender's.

Of course, Facebook has had its fair share of criticism flung its way, and it claims that advertisers must have the permission of their customers for using that data before they can go ahead and track them. The question lies in when consent is muddied or hidden.

http://news.techeye.net/internet/fac...data-they-have
Stefan Mileschin is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
Apple's iCloud data center gets green light to come to Reno, be a star Stefan Mileschin WebNews 0 3rd August 2012 06:57
Facebook, Greenpeace in Truce Over Data Centers Stefan Mileschin WebNews 0 16th December 2011 06:27
Facebook-to-Facebook Calling From Within Skype Stefan Mileschin WebNews 0 18th November 2011 06:18
'Socialbots' Steal 250GB of Facebook User Data Stefan Mileschin WebNews 0 3rd November 2011 07:34
Facebook To Build Massive Arctic Data Center in Sweden Stefan Mileschin WebNews 0 28th October 2011 06:41
Spire goes green, uses environmental "Green" value micro-processor cooler packaging jmke WebNews 0 28th May 2009 15:44
Logisys LED Lazer Lights Sidney WebNews 0 23rd January 2006 05:10
USB Christmas Lights Mod Sidney WebNews 0 20th December 2004 05:25
Molex Lights jmke WebNews 3 12th March 2003 11:10

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


All times are GMT +1. The time now is 06:19.


Powered by vBulletin® - Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO