Facebook, Google, Twitter spearhead Ads Integrity Alliance to thwart villainous ads

Stefan Mileschin · 15th June 2012, 07:09

Online heavy-hitters Google, Facebook, Twitter, AOL (Engadget's parent company) and the Interactive Advertising Bureau have have struck an alliance aimed at ridding nasty advertising "from all corners of the web." Stemming from the existing StopBadware group that began in 2006, the group will develop policies, build a platform for identifying scofflaws and share trends with government and law enforcement. For its part, Google curbed 130 million ads promoting counterfeit articles, malware and worse in 2011, but said baddies would normally move their shady businesses to another corner of the internet. Thus, the aim of this new league is to aid players across the web with its super resources in a bid to stop the knavery, no matter where it tries to hide.

http://www.engadget.com/2012/06/14/f...rity-alliance/

15th June 2012, 07:09	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,092	Facebook, Google, Twitter spearhead Ads Integrity Alliance to thwart villainous ads Online heavy-hitters Google, Facebook, Twitter, AOL (Engadget's parent company) and the Interactive Advertising Bureau have have struck an alliance aimed at ridding nasty advertising "from all corners of the web." Stemming from the existing StopBadware group that began in 2006, the group will develop policies, build a platform for identifying scofflaws and share trends with government and law enforcement. For its part, Google curbed 130 million ads promoting counterfeit articles, malware and worse in 2011, but said baddies would normally move their shady businesses to another corner of the internet. Thus, the aim of this new league is to aid players across the web with its super resources in a bid to stop the knavery, no matter where it tries to hide. http://www.engadget.com/2012/06/14/f...rity-alliance/

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