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Credit score companies turn to Facebook
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Old 28th August 2013, 06:38   #1
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Default Credit score companies turn to Facebook

Credit score companies are starting to use data gathered from Facebook to determine how much cash finance companies should loan you.

According to CNN, a handful of tech startups are using social data to determine the risk of lending to people who have a difficult time accessing credit.

Normally companies ignore such types which might be a good credit risk because they don't have credit scores.

But apparently financial lending companies are becoming interested in how social connections can be a good indicator of a person's creditworthiness.

One outfit, Lenddo, looks to see if you're friends on Facebook with someone who was late paying back a loan. If so, then that harms your score.

If you only interact with the person a couple of times it probably will not matter so much, but if you talk to the person every day it could really do your finances some harm.

Jeff Stewart, a co-founder and CEO of Lenddo said that humans are really good at knowing who is trustworthy and reliable in their community and this can now be measured by computers.

A German company called Kreditech says that it uses up to 8,000 data points when assessing an application for a loan.

It uses data from Facebook, eBay or Amazon accounts and gathers information based on how customers fill out the online application.
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